A. Because He also loves the rich & wants to save them from gehenom for the Mitzva of helping the poor.
***
Q. Which Mitzva brings the redemption closer ?
A. Giving Tzedaka.
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Q. Which Halacha is taught twice in Shulchan Aruch ?
A. That one should give charity before prayer.
Its in the halachos of prayer because the prayer becomes more effective.
Its also by hilchos Tzedaka because the charity also becomes improved.
***
Q. What can a person take along to the World to Come ?
A. Ones Torah learning.
***
Q. Which nation is called the One unique nation ?
A. The Jewish Nation
Now may be a good time for a gem of Torah study.
www.GemsofTorah.com