Friday, November 7, 2008

Fw: MyStudiyo business overview

Now may be a good time for a gem of Torah study.
www.GemsofTorah.com


From: goldberger <mindwellness@gmail.com>
Date: Fri, 7 Nov 2008 13:20:57 +0200
To: Moshe<rabbig@sakar.com>
Subject: MyStudiyo business overview

Hello,
We are involved in a Web 2.0 world. MyStudiyo is a project of two years and growing fast. We have served over 5 million quizzes & the demand is stronger each day. Can you help us fund the next steps. We are highly motivated & focused on revenue streams & self-sufficiency.

The Israeli Tech market is well known for home-run Internet projects. We are two years running & can be capitalized to achieve a strategic exit much faster than typically.
The site is live, its operational & growing fast. The track is clear.

Executive Overview:
As one of the founding partners of MyStudiyo (www.mystudiyo.com/about/), as an active insider for 2 years, I was involved in every facet of the development.

The opportunity presented permits us to purchase MyStudiyo.com, entirely. This includes all the versions of the software, code libraries (which we built), the live operating web site with over 5 million current quizzes served, & any related assets. This opens a clear road to develop our vision of a "hot" mass-audience web site. We are acquiring zero liabilities.

We were at the crossroads of releasing a premium for-pay section of the product (http://www.mystudiyo.com/moreinfo4) when we got caught in the falling markets & our investor-backer left us.

We seek an investor who can commit $300,000 as outlined below; in exchange for a preferred equity position.

1. www.MyStudiyo.com  - The business flagship web site is already well launched & has continually exceeded its established milestones.

2. The key technical team who have invested the past 18 months are on board as-needed to maintain & support the software.

Projections for 18-24 month build-out: We project steady revenues after 12 months & expect to cover all our costs by 18 months. The product is live so marketing can launch on day one.

Documented statistics to-date: 5.3 million+ quizzes viewed, 11,000+ quizzes created, .5 million quizzes completed by players. 10% completion rate shows extremely high user commitment. This ties directly into much higher than average click-through rates on ads or promotions inside of quizzes – as high as 10%.

Projections for continued growth are strong. We can be serving 15-20 million quizzes within 6 months. With a conversion rate of even ¼ of 1% to the premium package at a discounted introductory cost of ~$10 / per month for unlimited usage produces a break even scenario very quickly. We project that investors can triple their ROI as compared to other investments with higher than average opportunity for a home run exit strategy.

Costs:
$  50,000 – purchase good will & all software
$150,000 – operations, marketing & traffic generation
$100,000 -  salaries at slow burn rate until revenues surpass costs

Income / Business Model:
The plan is to generate massive traffic (proven ability), offering tools that serve any good web site. We help them to leverage their growth & to keep viral traffic. Businesses will need our tools even more so in a stressed market – we provide a negligible cost, do-it-yourself (DIY) marketing edge to engage and excite an audience.

Milestones:
1: Acquire 100 users at a premium-user cost of $10 per month
2: Acquire 1000 users at a premium-user cost of $10-25 per month
3: Acquire 5000 users at a premium-user cost of $25 per month
4: Acquire 10,000 users at a premium-user cost of $25 per month
Notes: 1) Milestone time lines to be determined. 2) $25 is a target price-per-month. We would offer a discounted ~$10 starter promotion.

A strong case exists to grow the user base to 1000s of paying clients. Current market conditions (and as turnaround begins) may prove advantageous in that serious web sites will desperately seek tools such as what we offer. Any subject can be transformed into trivia facts & presented in an interesting quiz style. That's what makes the MyStuDIYo tools so compelling. Any web site owner can use it to embed a quiz anywhere - with their content.

Test the steps that any potential client would typically follow:
1. Tour & sign up at www.MyStudiyo.com at no cost.
2. Check out the Search Page : www.mystudiyo.com/search?s=
3. Try searching for any key word such as: education, business, politics, math, health, trivia, fun...or whatever.
4. Browse the list of quizzes already launched by other users.
5. Click on the Create a Quiz to see how easy it is to use the technology.

Once a quiz is built it can be embedded anywhere into a web page in seconds & becomes integrated into any web page.

Essentially we give web site owners a way to present their information in the most interesting way. We can help make it highly probable that interested visitors will share what they found with their friends.
We offer an easy-to-build, fun, viral tool-set for any data. A way to turn ANY information into a fun styled quiz in minutes.

Many sites have proven that they love the technology. We have a waiting listing of companies that have asked for a premium – for pay – version of the software.
We would continue to offer a free model as presently on the site with up-sell features for the premium version.

Here are some user installed examples.
http://www.classical.com/genre/quiz
http://www.pregnancy-info.net/quiz.html
http://www.websudoku.com/tutorials/?level=1
http://seekingalpha.com/article/84769-market-quiz-5-must-know-headlines
http://www.popularmechanics.com/home_journal/how_to/4279507.html
http://www.rollingstone.com.ar/notatemplate.asp?tema_id=439&nota_id=986816
http://www.wineteasers.com/whitehouse/index.html
http://hamptonroads.com/node/483382

There are hundreds of others...

Summary
Our projected goal is to be the premiere quiz site on the Internet that focuses on business solutions for the small-to-mid size wed site owner. This market is ideal & the most prodigious. They use eBay, Facebook and or BLOGS already & we offer a perfect toolbox to increase sticky traffic -- and even affiliate income streams.

We will offer a comprehensive affiliate click-traffic generation VIP membership that will be the home page of all high-traffic quizzes. Each of these quizzes will have sections that can be highly monetized with embedded ads. All our tests show that we can keep visitors on a quiz page 3-4 times longer than average which results in up to 10% higher click-thru rate on ads surrounding a good quiz.

It works! Its built! We are ready to deploy the next grand-slam web concept.

Looking forward to hearing your thoughts.

David & Sara Goldberger
www.MyStudiyo.com
USA Direct #  1  516 213 4486
Cellular  +  972  52  761 3651
Skype: Kerengroup