Why is this word so significant ?
Why does Yosef use it when he says to his brothers " come close to me " ? And they listen.
The Jews stay in a place called Goshen which is the same word.
The dreidel has 4 letters which spell Goshna ???
Rav Nissan Alpert Z. T. L. Explains the concept of Achdus. Being united & loving each other , that is the secret.
That is why the 4 letters have a gematria of 358 & the Moshiach is the same.
Now may be a good time for a gem of Torah study.